We know how important it is for you (and your bottom line) to understand what drives your site visitors to spend time with your brand online. We generally recommend adding Google Analytics to all sites that go out our door, enabling clients to track this valuable data. (Not sure if you have Google Analytics on your site? Check with your Clockwork Project Manager).
Google recently made an API for Analytics available, and in no-time, we'll have this integrated into the AMM management portal. (New AMM feature developed in two weeks? Now that's agile!)
You'll now be able to dig into the visitor data for your website, while in the AMM and with your same account information. When we roll out this update, we'll also provide you will similar metrics for member activity - you'll be able to track the actions anyone who logs into your site: the pages the visited, the items they purchased, the last time they came to visit. This is invaluable data that can provide insight for your marketing efforts.
Take a look at these early screenshots (not quite finished yet):