Introduction to the Active Messenger Service

The Active Messenger Service (AMS) is a full-featured e-mail program that allows you to send electronic newsletters to your member lists – newsletters that are personalized to the specific interests and needs of your members. Using the AMS, you can develop rich e-mail messages, manage your mailing lists, send mailings, and track statistics on the effectiveness of your mailings.

Features

• Theme-based Newsletter Content Management
  The look and feel of each mailing can be controlled and customized with our unique component architecture. Editing a mailing is virtually the same as editing a page in the AMM.
• Scheduled and Recurring Mailings
• Personalized Mailings
  Use this feature to say "Hello FirstName!"
• List-based Email Management
  Upload your list of emails from a spreadsheet. You can also upload "attributes", and create mailing lists on the fly based on those attributes.
• Mailing Statistics
  How many people viewed your mailing? Also track and view statistics on Click-Through links. Download your statistics as xml or csv format.
• Email Signup
  Add this feature to your website to allow viewers to sign up for your newsletters.
• Ad Hoc (One-at-a-Time) Mailings
• Spam Checking
  Uses Spam Assassin to detect flags from the most popular SPAM filters before your mailing is sent. Provides feedback on how to modify your messages for optimum deliverability.