AMS Specific Components

A click-through link in a Newsletter allows you to embed URLs to a specific page on your Website. The number of click-throughs is tracked in mailing statistics. To create a click-through link, follow these steps:

1. Select the Click-Through Link Component.
2. Select the type of link (Plain Text, Headers 1-3, or Image).
3. Select Click-through destination.*
4. Proved a label for text links.
5. Enter the link destination.

Click-Through link statistics can be viewed through the “Statistic” option on the Mailings screen.

*You can have the link go to an external webpage, a page on an AMM-created Website, or to an asset, such as an image. 

An opt-out link allows members the option to be removed from your mailing list. By law, you must give recipients this option. To set up an opt-out link, follow these steps:

1. Select the Opt-Out Link component.
2. Select the type of link (Plain Text, Headers 1-3, or Image).
3. Select Click-through destination.*We recommend this be a page saying they have unsubscribed.
4. Proved a label for text links.
5. Determine the where the link to send the member.

Note: once an email address has been unsubscribed it can only be reactivated by Clockwork and you must provide written proof of their wish to resubscribe.

Opt-Out link statistics can be viewed through the “Statistic” option on the Mailings screen.

*You can have the link go to an external webpage, a page on an AMM-created Website, or to an asset, such as an image.